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GoDaddy.com

Go Daddy is an Internet domain registrar and web hosting company that also sells e-business related software and services. In 2009, it reached more than 36 million domain names under management. Go Daddy is currently the largest ICANN-accredited registrar in the world, and is three times the size of its closest competitor.

GoDaddy.com (www.GoDaddy.com)
Go Daddy's advertising is produced in-house, and typically contains sexually suggestive material (with the exception of their NASCAR advertising, in an attempt to avoid being attacked by fans, networks, and NASCAR; the sanctioning body has a policy that censors sexually suggestive ads on cars and television broadcasts).

CEO Bob Parsons refers to the marketing as "GoDaddy-esque" which he describes as "fun, edgy and a bit inappropriate." Most of Go Daddy's early TV ads starred former WWE Diva Candice Michelle, in some sort of sexual-related theme. She has been referred to as "Miss GoDaddy.com" or "The Go Daddy Girl" by fans and on WWE TV shows, where she also does the "Go Daddy Dance" (twirling her arms around her body while slowly turning) as part of her wrestling gimmick.

In 2006, Go Daddy began sponsoring IndyCar driver Danica Patrick, who subsequently joined the "Go Daddy Girl" lineup and began playing a prominent role in the company's commercials. In March 2009, Go Daddy announced professional poker player Vanessa Rousso as the newest Go Daddy Girl.

Vanessa competed in the Go Daddy sponsored NBC National Heads-Up Poker Championship the same month, finishing second and making history by being the first woman to make it to the finals. Also in March 2009, Go Daddy added pro-golfer Anna Rawson, bringing the Go Daddy Girl spokeswomen count to four. She is edgy, she is fun, she is hotter than firecrackers, she is very clever and everything we look for in a Go Daddy Girl, CEO Bob Parsons said of Rawson at a news conference in Phoenix. In August 2009 another Go Daddy Girl was announced. A Russian native, Marina Orlova is an online linguist, explaining the origin of words on her HotforWords.com Web site. A New Yorker magazine blogger called her the sexiest philologist in the world.

For a third consecutive year, Go Daddy was the presenting sponsor of the Indianapolis 500 race broadcast on ABC. Go Daddy also debuted a new commercial called "Speeding" during the Indy 500. The commercial features Danica Patrick getting pulled over for speeding by a female cop wanting to be a "Go Daddy Girl." The ad teases to an edgier Web version that drove a 570% traffic increase to GoDaddy.com.

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